‘FASHION IS A TOOL’ is the title of our new open doors exhibit, currently taking place at our Beirut Flagship Store, in Mar Mikhael. We’ve launched it last week at the occasion of Beirut Design Week. Since our spontaneous start with ‘coined’, the jewelry line transforming old devalued lebanese lira into unique pieces of jewelry, we’ve started to understand fashion as a tool: a tool that offers opportunities for social and environmental change.
We commemorate Armen Pamboukian this month, a truly special individual who Vanina has had the pleasure of working with for the past 5 years. Armen began his individual career as a cobbler almost 28 years ago at the age of 31. Before that, he would spend his days learning and perfecting his craftsmanship at his brother’s factory. During this time, Armen became an expert in his field, specialising in using exotic skins and moulding them into beautiful shoes that women would come to covet. When asked about any words of wisdom Armen left behind, his son Raffi was quick to...
‘Stay true to your vision and let your dreams drive you’. Honored to be chosen by Mini as brand ambassadors for their ‘The Original in Me’ campaign. We were asked to share our ‘originality’ with Mini Cooper Middle East, and now its your turn.What makes you original? Check out our video here: https://www.youtube.com/watch?v=1sgEy6xtnwI