A brand by women for women.
Soulful in its essence, Vanina was born in Beirut from a friendship between Tatiana Fayad and Joanne Hayek. Together, they shared a vision of creating a label that embodies the notion of femininity, with sustainable and mindful methods woven into every collection.
Since its founding in 2007, the label has organically evolved from a jewelry line to a lifestyle brand. It presents seasonal collections of apparel, accessories and jewelry, all proudly handcrafted in Lebanon. The brand has garnered success over the years, and today, it is available internationally.
As a brand by women, and for women, its approach to dressing transcends trends and celebrates individuality. Garments and accessories are infused with intricate crafts and techniques, inspired by nature and the arts, and designed to evoke whimsical narratives, all while nurturing uniqueness and freedom.
A social entreprise.
Beneath their light and playful glamour, the Vanina products hide a passionately engaged activism.
By placing community development at the core of their work and production, Vanina steadily expanded their local manufacturing network, which counts today over 100 individuals engaged in production.
Through collaborations with local NGOs, Vanina intimately reach out to women seeking financial stability, regardless of their prior experience in handcrafts or manufacturing, who are enthusiastic about acquiring new skills and improving their livelihoods through creative endeavors.
Celebrating femininity through soulful dressing.
Vanina's approach to dressing continues to transcend trends and celebrates individuality. Each garment and accessory is crafted with intricate techniques, inspired by nature and the arts, and designed to evoke dreamy narratives, foster curiosity, and celebrate uniqueness and freedom.
The founders, muses and community of Vanina make it more than just a brand. It is a movement towards a more conscious and connected world, with a promise to bring rays of sunshine and reflections of moonlight, for women to dream and smile in their garments, from day to night. Women who feel wrapped in a smile or a ray of sunshine in their Vanina.
'We see fashion as a tool that offers opportunities for social and environmental change. By proposing creative alternatives to the dynamics of the industry,
we aim at positively influencing and actively taking part in community development projects,
while raising awareness about latent issues of our contemporary society.'
TATIANA FAYAD & JOANNE HAYEK
co-founders & designers
